The design elements in such holograms are broken into dots by means of a computer. The image would be formed by dots having different sizes, shapes, distances and intensity or brightness. Kinetic movements and Animation effects in the designs can be generated in the designs. All these effects have to be placed in the foreground thereby sacrificing the depth available in the 2D/ 3D holograms. These holograms have more brightness and better view ability under normal lighting conditions.
It is possible to have a combination of a Dot Matrix with a conventional hologram to get the benefits of both features.